Roth's was founded by Hermann C. Jochimsen and Orville N. Roth on August 5th, 1962 when they opened their first store in Silverton, Oregon. Roth's brand of customer service, cleanliness, product quality and community involvement made possible the opening of the first of five Salem-area stores only three years later. Two others serving Woodburn and McMinnville were opened in that first decade.

Roth's expansion continued in the 1980's with stores in Lebanon, Canby, Independence, and four more in Salem. The Keizer store opened in 1990, followed by a relocation and expansion of the McMinnville operation in 1994, a new location in Stayton in 1996, and the purchase of an existing supermarket in the Hayesville area of Salem in 1998.

Today, Roth's has 11 supermarkets in the mid-Willamette Valley. The vision of Orville's son and president of the company, Michael Roth, is evident in Roth's newly remodeled Silverton store, on-line grocery shopping and the continued focus on customer service.